March 20, 2016

Some Thoughts on Products Superiority

This morning I saw a meme shared on my Facebook news feed. Normally I glide by memes ignoring the vast majority, partly because I'm 100% positive my sense of humor is the opposite of the 97% of my Facebook friends, but mainly because I've usually already seen them on Tumblr. After seeing the same memes shared by three separate friends from different fan pages I was ready to click off and start editing a batch of photos when I scroll past a meme that struck a cord with me.

The meme in question was putting down one truck company for another, while simultaneously skinny shaming women and being homophobic. Why are these memes even necessary? While I understand people who have brand loyalty and stick to the same brands, I don’t understand product superiority. Or this belief that owning certain brands makes you better. Or furthermore, the belief that you need to own certain brands to be a certain kind of person. Why does one feel the need to put down others based on what products or brands they use? And in turn make someone feel inadequate when they can’t afford to own a certain brand of a certain product.

But in some cases, it goes further than that. Sometimes you encounter Android users who think they’re superior to iPhone users and talk down to Apple users. As if using an iPhone makes you stupid for how user-friendly the system is. And vice versa, with the iPhone user being the ass with a superiority complex. Or the great debate between gaming consoles, operating systems, coffee shops or even make-up brands. That if you use these certain products you are automatically a better or worse person. A brand shouldn’t make or break a person. If it’s easy and convenient for you then why does it matter? As long as it gets you from point A to point B who fucking cares. Point A being the thought of what you want to do, that idea. Point B being the finished product, the cup of coffee, the publish article, the photograph.

Everyone has a preference for what they like. For example, I like Canon cameras because they're user-friendly, and my experience with my Canon cameras has always been positive. Whereas my sister likes Nikon cameras. I don’t know her reasoning for using Nikon, but she loves her camera to bits. And am I going to judge her for it? Nope, because if it gets her from point A to point B what does it matter. When both she and I both can take a photo of the same thing, but yield different results that we both are satisfied with then where is the problem?

It's because of this idea that high-end brand name automatically means better that society has developed this superiority complex. That by owning these certain products makes you a better person, or make you more talented. It’s what you do with these products that ultimately matters the most. Having hundreds of thousands of dollars’ worth of camera equipment doesn’t make you a professional. Owning a $2,000 computer setup doesn’t mean anything if you’re just using it to look at porn. Having the most expensive phone does mean jack shit if all you do it play candy crush and stalk your ex on Instagram. Owning the most expensive running shoes on the market won’t make you a better athlete. It’s what you do with what you’ve got that matters. And if you can get to point A to point B on $20 then do it.

Don’t wait for better supplies. Don’t wait for better equipment. Do it with what you got. Even if it’s your cell phone and a wifi connection. And for that matter, doesn't let the person who talks down about what you’re using affect you. Because at the end of the day, experience talks. No money, not tech, not schooling, but experience. To quote Shia LaBeouf, Just do it.

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